Why I Built an App That Helps People Connect — And How It Reflects My Work as a Marketer

Relocating to a new country is more than just finding a place to live or work — it’s about building a life from scratch. One of the hardest parts? Rebuilding your social circle.

When I first moved to Finland as an international student, I experienced this myself. Despite being surrounded by people, it took time — and effort — to find real, meaningful connections. Later, I saw how professionals moving for work faced the same issue: even with a good job and a stable lifestyle, many struggled with loneliness and social isolation.

This inspired me to create Klaarai.com — a Telegram-based matching bot that helps people connect based on shared values, communication styles, and personal interests. It's not a dating app. It’s a digital tool designed to help expats, newcomers, and locals find people they genuinely click with — especially in places like Finland, where social integration can be challenging.

A Personal Project That Reflects My Professional Values

While Klaara was born from personal experience, it’s also a reflection of my core professional skills. I run a boutique marketing and growth consultancy, where I help entrepreneurs and businesses design meaningful digital experiences, build authentic brands, and grow through strategic content, funnels, and social platforms.

Klaara is a real-world case study of what I do as a growth marketer:

• understanding a niche audience and their emotional pain points,

• designing and testing a user-friendly product without external funding,

• and launching it with zero paid ads — purely through clarity of value, message, and organic marketing.

In that sense, Klaara is part of my broader professional ecosystem. It's one of the many products and tools I’ve built to explore what good marketing really means: connecting people to what they truly need, in a way that feels honest and human.

From Social Impact to Strategic Insight

At my agency, I now work with small and medium-sized businesses, consultants, and early-stage founders to:

• develop digital strategies that resonate;

• build personal brands that convert;

• and create systems for long-term growth.

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Whether you’re an expat founder trying to grow your business in a new country, or a company looking to connect with your ideal audience — I bring both personal understanding and professional expertise.

Klaarai.com reflects my belief that real connection is the foundation of business growth.

My consultancy work puts that belief into action — every day.

👉 Try the bot now: https://t.me/Klaara_bot